Slow Fashion

Instagram @skjonn.no

«Slow Fashion, is a concept describing the opposite to fast fashion and part of the "slow movement", which advocates for manufacturing in respect to people, environment and animals»

Many of the brands we carry have fixed collections and design less trend-based garments that only follow one season, promote quality over quantity and are proud that no one in the value chain has been exploited. Seasonless, high-quality garments that are ethically produced; I personally feel this is the way to go. Of course you also take good care of the garment by choosing to wash it in a more gentle way (here I'm still learning), don't use a tumble dryer (here I've gotten better, not perfect, but better), and repair when something gets holes, the clothes last longer and can also have many users in their lifetime🙌🏼

I hope more people slow down a bit and think about what their purchasing power supports✌🏼